The Best Marketing

Last year I wrote a post about the best possible marketing tool for our school...you! It is has always been a staple of marketing to rely on word of mouth to get the right customers convinced of the value of your product. How that word of mouth happens has changed. There was a time that it happened by leaning over the neighbor's fence and talking about how much you liked the new car you just bought. However, now that happens in a blink of an eye through social media, through rating products online, sending out emails, taking surveys, etc.

My question to you is how are you marketing our school? Are you a good ambassador through your life and words? What tools are you using to do that? How can the school help you be a stronger marketer?

More pointedly, when the school in the form of administration or board members, approaches your churches about vocally and visually supporting Christian elementary or high schools education, they resist. They resist because they don't want to offend the those who send their kids to public schools or choose to homeschool. We don't want to offend them either. However, we are passionately and without equivocation standing firm in the belief that the formative years of our youth should be enveloped with an environment that instructs in the way of the Lord. If they choose to do that at home, great. But we believe that we need your help in encouraging our pastors to see the great need they are avoiding when they are not standing shoulder to shoulder with Christian schools to train up our next generation to be immersed in a Christian environment.

Will you join us in that encouragement? If Maranatha is going to grow in its mission of helping Christian familes raise young men and women with a Christian worldview, Christian character and achieve academic excellence, we need our local churches to see how not encouraging parents to keep their kids in a Christian environment in their formative years is putting them at more risk.

I welcome your thoughts, wisdom and participation on this matter.

Based on Proverbs 22:6, II Timothy 3:14-15, Deut 6:7, Heb 12:9-11